The only daycare trust score

Privacy Policy

Last updated: March 15, 2026

1. Information We Collect

Account information: When you sign up, we collect your email address and optional first name. We use magic link authentication — we never store passwords.

Usage data: We collect information about how you use Upper West Side Mums, including pages visited, features used, and AI chat queries. This helps us improve the service.

Payment information: If you subscribe to a paid plan, payment is processed by Stripe. We do not store your credit card details — Stripe handles this securely.

2. How We Use Your Information

  • To provide and personalize Upper West Side Mums services
  • To process subscriptions and manage your account
  • To send violation alerts and notifications you have opted into
  • To improve our AI recommendations and platform features
  • To respond to feedback and support requests

3. AI Chat & Data

Upper West Side Mums uses AI to answer your questions about parenting, schools, daycares, and neighborhood life. Please be aware:

  • Chat conversations are processed by third-party AI providers (currently OpenAI) to generate responses
  • We do not use your chat conversations to train AI models
  • AI responses are informational only and should not be treated as professional medical, legal, or financial advice
  • Provider data (trust scores, violations, reviews) is sourced from M8ven and public records

4. Third-Party Services

We use the following third-party services:

  • Supabase — Authentication and database hosting
  • Stripe — Payment processing
  • OpenAI — AI chat functionality
  • M8ven — Provider trust data, reviews, and verification
  • Resend — Transactional emails and alerts

Each service has its own privacy policy. We encourage you to review them.

5. Data Sharing

We do not sell your personal information. We share data only with the third-party services listed above, as needed to operate Upper West Side Mums. We may disclose information if required by law.

6. Children's Privacy

Upper West Side Mums is a service for parents and guardians. We do not knowingly collect information from children under 13. If you believe a child has provided us with personal information, please contact us so we can remove it.

7. Data Retention & Deletion

You can delete your account at any time from your account settings. When you delete your account, we remove your profile, chat history, alerts, and votes. Some anonymized usage data may be retained for analytics.

8. Cookies

We use essential cookies for authentication and session management. We do not use advertising or tracking cookies.

9. Changes to This Policy

We may update this privacy policy from time to time. We will notify registered users of significant changes via email.

10. Contact

Questions about this policy? Reach us at privacy@uppereastsidemums.com.